For my most up to date work, please visit, heyitsjmc.design
A digital version of the Lexus Product Handbook, we took the concept of the printed handbook and not only digitized it, but enhanced it by adding valuable features and maximized the usability, simplicity, and utility.
The experience included: added future and concept vehicles, how-to videos, fuel economy calculator, owners and technical manuals, glossary, spotlight search, comparison tables for competitor and other Lexus vehicles, bookmarking, and the ability to share information with Guests.
The app empowered the Sales Associates, giving them a wide breadth of information on any vehicle, quickly, simply, and easily. Built for mobile and tablet, iOS and Android.
Role
Concept, Creative Direction, Visual Design, Interaction Design
Client
Lexus
Year
2015
All vehicles page
IS user flow
Model card examples
Future vehicle flow
Color selector, once a user selected an exterior color, they are then presented the interior combinations available for that model.
Search, Video, and More Menu
Fuel Economy Calculator
Conceptual work based around an app that would be the digital butler for any hotel/resort guest. The idea is based around the guest downloading the app before arrival and throughout their experience they are pushed personalized contextual content based on their behavior, location, preferences. The app would learn about the guest and serve to enhance their overall experience. They would also be able to earn rewards and perks by interacting with the app.
Role
Concept, Art Direction, Visual Design, Interaction Design
Client
Concept Work
Year
2013
User dashboard and rewards concept
Navigation and photo filter concept
A mood ring and AR concept
An app that showcased the all new 2015 Toyota Camry. It was designed not only for the sales associates, but also the public to promote the new vehicle. The features included: exterior and interior spins and features of the Camry and competitors, quick facts, and videos. This was built for mobile and tablet, for both iOS and Android.
Role
Concept, Art Direction, Visual Design, Interaction Design
Client
Toyota
Year
2013
Promotional materials send out to potential users
App cards that were distributed during events
Apps built to showcase and promote two all new models from Lexus, the RC and NX. The apps showcased exterior, interior features, 360 spins, model specific information, competitor information, and videos. The app also included a timeline feature that counted down to the launch of the vehicles. Designed and deployed on mobile and tablet, iOS and Android.
Role
Concept, Creative Direction, Visual Design, Interaction Design
Client
Lexus
Year
2014
Promotional poster used for events around the country
Promotional poster used for events around the country
Early concept iterations
Early concepts of the timeline feature
Early concepts of detail pages
Early concept of an opacity feature
As the user dragged the exterior of the car would fade away
Engine would be revelaed
The face of Warner Bros. Studios, the site went from a heavy flash site to a more usable, content driven site. The main focus was to showcase the newest theatrical and DVD releases, exploration of the Warner Bros. catalog, studio information, WB On-Demand, Blu-ray Live, WB Games, WBIE, and many other arms of the studio. The concept the team and I worked on was to create a grid of destinations to get the user into any section in less than two clicks.
Role
Visual Design, Interaction Design, Motion Prototypes
Client
Warner Bros.
Year
2010-2011
Conceptual design of the homepage
Final implemented design
Homepage iteration
Homepage iteration
Homepage iteration
An app that was designed to promote the 2014 Toyota Tundra that worked in tandem with a sales kiosk inside of certain Toyota dealerships. The kiosks were being updated to better serve the guests within the digital world. Our challenge was to create ideas around how the user could get all the information about the vehicle with or without the kiosk. We created an always on solution that used QR codes that interacted with the kiosk, but also could be used without the kiosk.
We partnered with a company that updated the physical kiosk while we created an app that allowed the user to explore the vehicle, watch videos, spin the vehicle, and compare it to other trucks. To use the QR feature, a guest would scan QR code on the kiosk and it would pull up a video related to that particular part of the vehicle. It was designed for mobile and tablet, iOS and Android.
Role
Art Direction, Visual Design, Interaction Design
Client
Toyota
Year
2014
The physical Kiosk itself with the QR codes scanned by the App
A dashboard created for GoPro, this is a B2B experience built on the NetSuite framework that allows small shops and big box retailers to restock their shelves with products. The users are able to login, order, invoice, make payments, ship products, etc. The challenge was to create a clean, simple interface that allows the user to accomplish tasks quickly and efficiently but would also be customizable to the user.
Role
Art Direction, Visual Design
Client
GoPro & NetSuite
Year
2012
An app designed to house all eight of the films in the Harry Potter franchise. The user would be able to purchase as many films as they liked within the app and build their digital collection. The films included extras specific to the films and social features.
Along with the release of this app, we created ideas to coincide with the release of Harry Potter and the Deathly Hallows Pt. 1. One of the viral campaigns included a user picking a side (light or dark) and then taking over territory by tagging it on Google Maps with the use of AR.
We also had ideas around placing characters into an interactive map using AR, and gathering points for Harry Potter The Quest by submitting their character photos via their device.
Role
Art Direction, Visual Design
Client
Warner Bros.
Year
2011
Concept around earning badges and prizes by attending Harry Potter premieres
Interactive map concept
Defend your territory concept
Set up and event concept
The first Facebook Social Series, Aim High follows a high school student who doubles as an undercover agent. We designed a Facebook App that, if the user opted in, would take the users profile photo and insert them into a "personalized" episode. Our task was to find shots inside of each episode where we could insert a graphic, and then pull in the users profile photo and name, and then insert into the video.
Role
Art Direction, Visual Design, Interaction Design, Rotoscoping, After Effects Motion Tracking, Flash Animation and Integration
Client
Warner Bros.
Year
2011
App Editions were designed to help take advantage of the first iPad and also tap into the reach of iTunes around the globe. Distribution is a tricky concept when it comes to releases and these helped maximize the reach of any release. The app was designed to hold an HD copy of the film and a set of specific extras.
Inception included the making of, production stills, commentary, concept art, the PASIV manual, soundboards, ringtones, and the Inception Motion Comic. We also created App Editions for Harry Potter and The Dark Knight. These were available in 34 languages and twenty international territories.
Role
Art Direction, Visual Design, Interaction Design
Client
Warner Bros
Year
2010
YouTube approached Warner Bros. Advanced Digital Services to help them with concepts, ideas, and prototypes for their new YouTube Movies page. The challenge was to create a fresh, visual engaging experience that still worked inside of the well establish YouTube interface. Each member of the team came up with a set of comps that solved this challenge.
My set of comps focused on bubbling up contextual content to the user based on their viewing habits and provided valuable little known facts about the films they watched. It also took advantage of the robust recommendation engine already built into YouTube and utilized Google Maps to show relevant locations tied to the film around the users current location.
Role
Concept, Art Direction, Visual Design
Client
YouTube / Google
Year
2010
Concept homepage, includes movie walls, movie guru's and lists
Concept homepage, included a recommendation engine based on mood and a movie explorer
Concept title page with extras, best scenes voted by users, and other recommendations
Final design and implementation produced by YouTube
Final design and implementation produced by YouTube
Final design and implementation produced by YouTube
A conceptual prototype for the Green Lantern App Edition that included DC Comics integration, a history of the Green Lantern franchise, an interactive timeline, character bios, concept art, storyboards, trivia, and video. The interactive timeline would let users explore the Green Lantern universe, from the first appearance up until the most recent storylines. The app was designed to give the user a complete and holistic understanding of the Green Lantern world.
Role
Concept, Art Direction, Visual Design, Interaction Design
Client
Warner Bros.
Year
2011
Main dashboard where users can explore different sectors
Character bio concept
Character bio concept
Character bio concept
Interactive timeline concept
Interactive timeline concept
Comic reader concept
Comic reader concept
Extras and key art concept
Videos and extras concept
Extras concept around animated content
Extras concept around video game content
A Flash widget for Facebook and blogs that promoted MGM's 85th birthday. The user has access to clips from a variety of MGM titles, trivia, news, and original film key art. The idea was to engage the user into discovering and exploring MGM's expansive catalog of all time classic films.
Role
Art Direction, Visual Design, Interaction Design, Motion Prototypes
Client
MGM and Warner Bros. Digital Distribution
Year
2009
Four sites I designed for Harry Potter Spells, Fear 2: Project Origin, Flatout Ultimate Carnage, and Syphon Filter: Logans Shadow. Harry Potter Spells is an iOS app that allows users to duel each other with spells from the Harry Potter world. Fear 2: Project Origin was a marketing site designed to promote the sequel to the FPS FEAR. Flaout Ultimate Carnage was a marketing site to promote the game release and also let users download audio tracks from the game. Syphon Filter: Logans Shadow was a site built to promote the release of the PSP game.
Role
Art Direction, Visual Design, Interactive Design, Flash Animation
Client
Warner Bros. Interactive Entertainment
Year
2007-2009
A series of Warner Bros. sites showcasing the newest theatrical releases. These sites were created before the wide adoption of responsive frameworks, during the m. days. These sites included trailers, ringtones, wallpapers, and stills.
Role
Art Direction, Visual Design
Client
Warner Bros.
Year
2009, 2010